![]() While featured snippets aim at answering the user’s question immediately, question-type queries are not the only types that trigger those featured results. Target informational intent, not just questions. Start with question-type search queries (those containing question words, like “what,” “why,” “how,” etc.) because these are the easiest to identify, but don’t stop there. ![]() When performing keyword research with featured snippets in mind, note that: Moz’s Keyword Explorer is a good place to start. It's always a good idea to start with researching your keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet. Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. Identify all kinds of opportunities to be featured Start with good old keyword research to give a quick answer), you have a higher chance of getting featured if you answer a lot of questions in your content. Obviously, based on the purpose of the search section (i.e. Google has already identified search intent for your query as informational). ![]() ![]() So if you are already ranking in top 10 for related search queries, you have very good chances to get featured.įeatured snippets appear and disappear for the same queries but you have higher chances to get featured if there’s already a featured snippet showing up for your target query (i.e. To avoid confusion, let's stick to the "featured snippet" term whenever there's a URL featured in the box, because these present an extra exposure to the linked site (hence they're important for content publishers): Do I have a chance to get featured?Īccording to another older research by Ahrefs, about 100% of featured pages already rank in top 10 of Google. While there's nothing wrong with this terminology, it creates a certain confusion because Google often gives a "quick answer" (a definition, an estimate, etc.) on top without linking to the source: Many people (including myself) are inclined to refer to featured snippets as "answer boxes," obviously because there's an answer presented in a box. The terminology may still be pretty loose here. There may be 2 images included inside the featured box:Īn older study from STAT: the most popular featured snippet is "paragraph" type. List (an answer is given in a form of a list)Įach type can also include an image, and that image may come from a third-party page that is not featured. There are three major types of featured snippets: The recent studies reveal that featured snippets have an average 35% click-through rate.īeing featured means being on top of everything (except for ads), in the most prominent spot: Types of featured snippets What are featured snippets?įeatured snippets are selected search results that are featured on top of Google's organic results below the ads in a box.įeatured snippets aim at answering the user's question right away (hence their other well-known name, "answer boxes"). In fact, featured snippets are now considered organic position #1, so it is part of any SEO strategy. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Google’s featured snippets started as an experiment almost a decade ago.
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